Why IT is key in the new marketing wave

IT digital marketing big data analytics

Ian Hight focuses on an important area where IT can help with the rapid changes that marketing is undergoing as it shifts the organisation to become more customer-centric: big data/analytics.

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Big Data: not just for Big Organisations

SMBs have generally considered ‘Big Data’ to be beyond them. In this article, Albert Vanderplancke proposes that it is now timely for SMBs to take a new look at ‘Big Data’ and plan to use new analytics tools (including cloud-based options).

IT and marketing closer partnership

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Beyond email archiving

Email archiving content archiving strategy

Ian Hight sets out how archiving is moving from a tactical play around email to underpinning a more strategic content archiving environment with new, enhanced solutions to manage that new content.

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An IT and marketing partnership needed

Ian Hight joins the growing discussion about the partnership between IT and marketing to enable business transformation. This discussion has grown following the prediction, made just three years ago by a Gartner analyst, that the Marketing Director will have a bigger percentage of the IT spend (on new systems) than the CIO by 2017.

If this is correct, then IT and marketing have much to gain from developing a joint strategy for the organisation.
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Application streaming

Application streaming virtualisation

Kevin Rapson explains how app streaming enables IT to deliver applications to users without having to install them on local computers. 

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Key elements in hybrid cloud thinking

 Hybrid cloud computing strategy

After demystifying hybrid cloud computing, Matt Roberts now touches on the key elements in developing a hybrid computing strategy.

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