dtr

dtr began in 1962 with a single retail store in Auckland trading as Dominion TV Rentals. It has since grown into a substantial finance company with 23 stores nationwide. Through that national network, dtr provides personal loans of up to $20,000 and finance on a wide range of products including major appliances, furniture and phones. The product finance offer extends to both business and personal customers.

Entrepreneurial in its culture, dtr (Thorn) actively deploys technology both to optimise cost efficiency and improve customer experience. For example, following its acquisition of The Appliance Shed in 2013 with its four Auckland branches, Thorn Group launched a white label credit card with a full on-line application and approval process.

In 2014 dtr introduced a new credit scoring system with a plan to progressively replace its previous credit scoring processes. The company engaged SAS^IT to create a tablet-based (device agnostic) web application that integrates with the credit scoring engine and the back end finance system running on an IBM I server.